Have to admit, I like the animation and style of the video. Surprising that it's from the WT. Matter fact I wonder if they hired some outside talent to produce it? Have to tip my hat off to them on this one, although I don't agree entirely with their approach on how to deal with bullies.
Me personally, I strongly believe that the most effective way to deal with bullies is to defend yourself and make an example out them. He puts his hands on you, you beat the shit out of him. Win, lose, or draw, they'll respect you for having enough heart to fight back. They may even embrace you. But turning the other cheek doesn't work when you're dealing with animals, and plenty of kids/teenagers are only a chromosome away from being a bonafide animal. Running away will get you labeled as a coward, and telling school officials will get a snitch jacket put on you. Those options have the potential to make the situation worse as the teachers, school administrators, and your parents won't always be there to protect you. The emotional turmoil of being viewed and labeled as a snitch or a coward can be worse than the actual physical abuse. What's left? You fight back. One of my favorite videos. Kid had enough and did what he had to do.
http://www.youtube.com/watch?v=amj8IHa3qbA
When I defended myself once, the bullies stopped but I got a severe beating for disobedience to the bible.
I got the opposite. If I didn't defend myself, I'd get a beating or even worse a severe verbal lashing when I got home.